Yeah, the tabs on my personal Gmail work pretty well in keeping down the clutter. Very little that ends up in Promotions needs to get looked at and I just delete the whole thing periodically. Updates grabs most of the rest.
I actually used to use a separate email address at Yahoo to handle all the ecommerce cruft but I find that Google does a good enough job of organizing that I don't bother any longer.
It's also not a bad idea to go on an unsubscribe mission every now and then.
I do unsubscribe to things now and then and I find Gmail does a pretty job of keeping the large number of notices of sales, new products, etc. separated from my main inbox. And although I ignore most of this I do find some useful information now and then.
What for? Hey where the author got the idea from? The author doesn't use it. Fastmail? The author's method works with any mail service that supports custom domains and email aliases. Seems a stretch to call it an ad when it's not clear what they're promoting.
My first impression was also that this was an ad for Hey. Maybe that's not what the author intended, but it reads that way to me and it's a bad first impression.
I actually used to use a separate email address at Yahoo to handle all the ecommerce cruft but I find that Google does a good enough job of organizing that I don't bother any longer.
It's also not a bad idea to go on an unsubscribe mission every now and then.