They know they risk a lot more than being sued. Novaya Gazeta is also the newspaper the journalist, and Putin's strong critic, Anna Politkovskaya wrote for before being murdered on Oct 7 2006. Note that Oct 7 is the birthday of Vladimir Putin.
Yes, I understood immediately the
position of the newspaper browsing a bit the site.
There are a lot of comments here talking about Ikea, Russian alternatives and business opportunities. I think they are somehow missing the point
https://en.wikipedia.org/wiki/Anna_Politkovskaya