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by mike_d 1569 days ago
SEO and SEM are effectively interchangeable at this point.
1 comments

As someone who manages both SEO and PPC campaigns I don’t think that’s true. SEO is a subset of SEM and the “blackhat tactics” that SEO’s can use against competition are dramatically different than those used in the PPC world.
When you say "the police arrested a drug dealer," most people don't care if they were selling heroin or cocaine.