Not it's simple or I always do the right thing, but there is a right thing to do.
https://www.cnn.com/videos/media/2022/03/04/russia-media-ukr...
If it were possible to target sanctions directly at the war's cheerleaders, that would be great. It's not, and so sanctions harm Russians in the aggregate in the hopes of bringing down support in the aggregate.
Not it's simple or I always do the right thing, but there is a right thing to do.