[ijlx]

® is the symbol for "registered trademark" though?

[giantg2]

True. I guess a brand is just a subset of a trademark with the only additional requirement that it be made of words and not symbols.

And it seems that because the packaging is the mycelium and not actually mushrooms, that they can use "Mushroom". Interesting.

https://secureyourtrademark.com/can-you-trademark/common-wor...