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by isignal 1562 days ago
It is not so simple. The engineering in a Chevy Volt is equally impressive. You are partly correct about amount of focus but you cannot compare a budget Nissan or Chevy to a Tesla that costs twice or thrice as much.

For example, GM can add a heat pump to improve their winter performance (Bolt) but if it is a new part that needs to be integrated into their assembly, there’s a cost to it that cannot be recouped. Batteries are already expensive. Tesla is less sensitive to costs as it had no profit pressures.

Startups and large companies necessarily need to have different thinking and that’s ok. When the giants turn around, they can quickly copy the upstart. Car engineering is not as complicated as rocket science.

1 comments

I just looked up the cost of a '22 Chevy Bolt, MSRP is $33k for the cheapest model. I payed $42k for a model 3, so its not like a tesla is 2x the competition, and saying "twice or thrice" is pretty disingenuous when the real difference is closer to 30%.
I was in the market for both vehicles. On ground prices for the Bolt did not approach Msrp. You had deals lowering them to 25-30k. And Tesla sales were typically not its cheapest models.
They weren't selling for MSRP. Take a look at firsthand reports and people are getting them for $22-29k out the door and after tax.