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He made conscious decisions across decades to disempower the aspects of hardware and software he didn't like, from trying to have the Apple II have two expansion slots for the bare essentials, for throwing the swing of the axe that killed Flash. Consumers still chose to buy it, developers still chose to develop for consumers, but part of the role of developers is to be informed voices when the consumer won't and to communicate complex issues accessibly (consumers didn't _know_ why they want more than two slots, but they used them when they had them!). Jobs had a powerful voice and chose when to use it to meet his own ends at the cost of the wider ecosystem.