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by theptip
1569 days ago
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Agreed. It’s really weird; because of the bundling advantage, they don’t have to be better than Notion, they just need to be good enough that the convenience factor wins out. It’s also frustrating because if Google played to their strengths, Docs could be best-in-class; the real problem that everybody is struggling with is internal knowledge management. Why can’t Google build me a privately indexed knowledge graph of my internal docs, then let me use Google’s search to answer questions? It’s insane that this is not their product strategy for Docs. This should be “easy” to wire up, they have all of the tech already for google.com search. People like notion because it is easier to structure nested Wiki docs quickly, but you still have the same problems eventually of needing to curate your knowledge base, and things becoming too hard to find past a certain scale. Instead we get Data Loss Prevention and a bunch of other box-ticking features which, sure, are how you close enterprise deals to displace Microsoft. But I think they are sleeping on their vulnerability to disruption plays from the bottom of the market, and they need to invest more in building a moat here. Make the free/SMB customers delighted, and you starve potential competitors of the oxygen they need to grow into a competitor at the enterprise level. |
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