[wanorris]

So far, I've been very happy with the content I've purchased from Amazon.

Apple sells content as an enhancement for its device-selling business, and thus does not do much to make that content available off of its own devices (iTunes for Windows notwithstanding).

By contrast, Amazon sells devices as one of many ways to make it easy for you to buy their content, and thus they make their content available anywhere there's a volume of users that might want to consume it. I've read Kindle books on my Kindle, a PC reader, my phone app, Chrome, and an iPad. So far, I've never had a device where I wished I could read a Kindle book but couldn't.

You may indeed ending up having the last laugh, because who can predict the future? But so far, Amazon has been a really convenient company to do business with.