[Bjartr]

Plus, there's the consideration of adding value with a quality experience itself being innovative. Dropbox is "just" a VCS. Slack is "just" IRC. Yet, no one had effectively executed the idea of providing those as a managed service with a focus on UX. That seems obviously non-innovative now, and to some people it even looked like it wasn't solving a problem when it was new[1], but in practice they solved real problems that people actually had with such solutions in a way that wasn't previously available, i.e. "innovative".

That said, Meta's take on the metaverse concept falls short in many ways compared to what VRChat's been doing for years.

[1] https://news.ycombinator.com/item?id=9224