That's the exact opposite conclusion. All of the innovations happened for the profitable things. The conclusion is that we need to make solving problems, that we want to be solved, profitable.
And how do "we" change the profitability equation? If it were more profitable to do more social good, then more companies would be doing more social good. It seems like we agree on that.
Why, then, isn't it profitable to do right now, and what solutions exist to make it so?