[Spooky23]

Easy. A marginal purchase of software in an enterprise is expensive in human terms. Adding a feature and notching the price up is trivial.

Case in point, I manage an org with a $200M budget. I have a budget line for a $90 software item for some VIP somewhere that has to be justified/validated annually by somebody. That $90 probably costs is $500.

But… We subscribe to office. Adding teams required zero effort, because of the bundling effect. Slack at the time was going through a PoC/vetting process, but why bother if I have a 80% product. The pitch was that Teams was “free”… although mysteriously the price of Office was revised upward.

[bombcar]

And this is why Atlassian is buying everyone in the world. If you're already setup as a vendor with a product into a company, adding a line is easy.