[ahoyhere]

FYI: Brandstack.com has better logos. Speaking as a designer & a person who's hired logo designers, as well as somebody who bought a logotype off Brandstack.com. I didn't use the name/identity but used it for my next SaaS, Charm.

That said - most people put too much weight on a name, but it's really important to be sure the name is A) memorable (this doesn't mean weird or unique), B) easy to spell and C) easy to Google.

Names that are weird spellings or made-up words are NOT memorable, basically because they don't fit into a ready-made slot in the readers' head. (Plus if they are hard to spell, you're SOL.)

It's far better to have a memorable name like "Charm" and then append crap to the end of the domain (e.g. CharmHQ.com) to ensure you can grab the domain, than it is to have a short, unique name where you get the regular name.com.

This conclusion is based on my extensive reading of cogsci research about memory, word association, etc.