[alex_c]

Why is it moot? It's a simple logo and you can use it right away. Naming and branding has been a huge headache and/or cost on almost every project I've worked on. Picking something off the shelf that lets you get back to the more important work of building your product is a godsend. It's not for every project, but for smaller projects it's perfect.

[sneak]

Yes, and there's something to be said for "launch now, iterate later". A "good enough" domain/logotype is sufficient for an MVP.

[tptacek]

It's probably sufficient for the long run too. We fetishize this stuff in ways that real customers do not.

[sneak]

FWIW, I chose the name for my company the exact same way Mr. Munroe named xkcd. My logo is a simple (yet awesome) geometric logotype.