[garethsprice]

"Where's the creativity? Where's the thinking of making things that people really need?"

Startup owners are people that need things too - often really good customers to work with as they understand the time involved in building a product and will pay for services that save them time/money.

If anything, startups selling to startups is fantastic news as:

1. It's creating an ecosystem of small, independently owned businesses - a vibrant self-contained economy.

2. Good marketing is selecting a niche that is small enough to compete in but large enough to build a profitable business. It validates that startups are a successful enough business model that there's enough people in that community to constitute a profitable niche market.

3. It doesn't matter if the need is not permanent - all customer needs are transient given a long enough timeframe. If I have a problem I'll pay to solve then I'm not thinking about whether I'll have the same problem in 10 years, just that I want it solved right now.