[lmm]

Power is the only thing that directly affects other people you're playing with. I don't mind if my opponents want to pay for some particular look - them having a nice skin takes nothing away from me (Oh no, I'll "be unable to get all cosmetics", the horror!). I mind a lot if my opponents can pay to have better winning chances, since that part is zero-sum.

[falcolas]

This trend is in no way limited to competitive games. Tales of Arise, to list merely one example, is a full priced single player game that offers gobs of cosmetic microtransactions. Assassin's Creed <insert subtitle here> is another such example.