[irrational]

I worked on a site that was redesigned every few years. As soon as one redesign finished another one would start. We, the development team, didn’t understand why the business people kept redesigning the site. We finally found out when we were chatting with one of the business people who was leaving for a new position. She admitted to us that the purpose of redesigning was 1. They could point to it as work they were doing to justify their jobs to higher ups, 2. Allowed them to expense meals and travel while meeting with design consultants and doing field research to see how to meet the needs of our users, 3. Allowed them to avoid the harder business work that they should have been working on instead of fun redesign work.