[necovek]

Protests almost by definition cause collateral damage.

If you are blocking off streets, you are slowing down people getting into work, slowing down emergency services...

If you are not doing any of that, you are not getting heard and there's not much "protesting" going around.

I think GP's point was that these protests, while aligned in spirit, might actually work against each other. Non-Russian companies stopping to provide service to Russian-protesting entities will mean that they can't achieve their protest objectives anymore.