Isn't it a discrimination based on nationality? We're a small company in Russia and things are already hard for us. And now this. We do not support Putin or his war, why hit on us?
This is what the beginning of economic stagnation looks like and how regime change is forced upon Russia (again). It could be worse, though. You could have a nuclear power rolling tanks through your neighborhood trying to decapitate your government and install a puppet.
Ultimately, people in Russia are paying taxes towards this war, and have some responsibility for their government.