[weikju]

For as long as iCloud existed, people have been clamoring for custom domains. I think it might have been possible back in the iTools or MobileMe days? Maybe I'm mis-remembering.

Me, I've experimented with migrating some of my domains from self-hosted to iCloud+, simply for the ease of management and reducing the headache from SPF, DKIM, DMARC, etc. It turns out I have a spurious DNS record that was causing all my headaches, which I had forgotten to remove from older experiments, and I didn't need to migrate to solve this.

In either case, it's a nice convenience feature. Despite the trend, and the HN-think, Apple DOES do things for power-users sometimes.