[tibiapejagala]

Maybe the difference is cultural/environmental? I live in Europe in a city with organic street layout and I find Ikea easy to navigate. Unlike typical grid layout store, I can remember location of every section because they are more distinct. Also shortcuts feel natural just like when driving in the city. I always use them to skip 70% of the store. In a grid layout store I'm always lost, because I can't remember the aisles despite visiting them much more often.

[bombcar]

That may be the case for multiple visits - I have no real problem with the Ikea layout but a friend of mine will never ever step foot in one again, so there's no chance he'll learn the layout.