[cormullion]

A lot of price comparisons are based simply on initial purchase price. If you take into account pre- and post-sale service and support, build quality, longterm reliability, resale value over time, to name a few, it's harder to simply compare purchase prices. I think there will also be some people who will end up with Kindle Fires who probably - secretly - wanted iPads. Santa will be able to save a few dollars this year...