[vermarish]

The report from Mozilla argues that (paraphrasing:) it would be both technically and legally messy to try and regulate the details of pricing algorithms. It is much more feasible to introduce privacy laws so that the use of a consumer's data for personalized pricing is transparent, fair, and lawful. (page 27 of the original report [0])

I feel very cynical about this. The best solution they can come up with is to let the GDPR deal with it? It's hard to believe that unchecking 5 boxes every time I visit a new site truly aligns with their goal of transparency. The researchers suspect that a lot of personalized pricing schemes are in violation of the GDPR, but I just don't know what enforcing compliance will change.

Coincidentally, I just started writing an essay in my ethics class on methods to deal with unethical algorithmic decision making. I'm very happy to discuss this.

[0] https://www.consumersinternational.org/media/369078/personal...

[bryanrasmussen]

How about GDPR 2.0, if PII is involved in personal pricing schemes and you are found to be in violation you will need to inform all of the customers paying higher than your lower rate what you did to them, pay the money back, and have a higher minimum fine and a higher maximum fine.