People have been accusing Uber of this ever since it started and Uber has categorically denied that it's doing this [1] "We may price routes differently based on our understanding of demand patterns, not individual riders."
And this entire time, nobody has generated definitive proof that this is happening which is a photo of two phones side by side going to the same location listing different prices despite how easy such proof would be to generate.
It's the same as the whole "Yelp deletes reviews if you don't buy ads" or "Facebook is listening to your microphone and serving you up ads". Proof is easy to generate and yet it never appears, only endlessly more anecdotes and speculation.
I did a Google search and Forbes and other sites goes into this matter.
I could say the same thing about you and that you deny it because you somehow benefits from it.
But in any case I still use it because I find it useful regardless of this custom pricing
It could but it was the other way around though. He requested after me so we used his ride instead. I guess the demand went down after I requested it? who knows