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by rmason
1568 days ago
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They're basically applying enterprise level pricing to a consumer product. You ever try and check the price for a SaaS service only to find that you have to contact them? They will explain they need answers to a bunch of questions to know if the product is a good fit for you. What they're really trying to do is figure out the max you will pay. |
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It's just that the product was somewhat complicated and the pricing form converted better when it generated leads for the sales team than when casual browsers bounced off it.