[tmp_anon_22]

Tinder doesn't sell dating. I'm not sure exactly what their product is, but its more to do with self-worth, impulse control and sexual gratification - even if some of their matches do produce relationships.

The predatory monetization scheme makes more sense in that context.

[toomuchtodo]

Tinder sells access to women. It’s the online version of “ladies night”, where women get into the bar for free while men do not.

[wudu]

What do you mean? Women have to pay for premium Tinder features.

[mikevm]

They don't need to, for most women liking someone would probably result in a match.