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by antimarketing
5372 days ago
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This is a common media strategy. It is a win-win situation: a) Amazon rep. unofficially approves a "leaky" article just before the press conference.
b) Bloomberg journalist guarantees a front page story on their web page.
c) Amazon reaps the benefits of more coverage You are forgetting that Amazon Press Conferences, without these advance buzz giving messages would not be even 10% of what Apple conferences are. Now they get at least a half of that. Everybody in America is waking up. Everybody in Europe is bored at work. Everybody in Asia is enjoying their evening. Ideal. |
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