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by Lucasoato
1570 days ago
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Getting into djing was incredible. We had a friend working in a local music shop, they had gigantic rooms filled with guitars and pianos, but once djing became a thing they started dedicated a little angle to pioneer and Cdjs. They let us playing on 2 cdjs 1000, with an Allen Heat mixer. Deadmau5 was the most played there, 2010 was an amazing year for electronic music. People kept increasing, things started breaking and we had to find something else. I've worked an entire summer 10 hours per day to afford two CDJ 900, then I bought a Reloop DJM and started organizing parties. Those years will always remain in my heart. The energy, the people, I just think that some experiences will stay within your soul for the rest of your life. But if there's something I'll never understand is why the business world behind music and entertainment in general is so rot and broken. Maybe drugs, maybe the desire to get easy money, most of the people involved in parties just want to squeeze people for money, from location owners to PRs. If you don't have the guts to enter this "Mors tua Vita mea" cycle you're getting ripped off and left behind. Your only hope was finding those two or three trusted friends and fight together against the rest of the world, until the last breath. God, I miss those times. |
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With that out of the way, what are you selling, in music? You can sell recordings, but Spotify has made that pretty difficult, and even without Spotify, the margins are surprisingly bad because of all the middlemen. So mostly you're selling live performances, i.e., parties.
Some people go to the party for the music, some people go there to dance, and many people go to get high and/or get laid. The people who love music and the people who love dancing will come back often, and that's not a problem. But the people who show up to get high either don't do it very often, or they're a problem. The people who show up to meet somebody either then date that person for a while or are sex addicts. So again, they either don't do it very often, or they do, and that's a problem.
So there's the demand side of the equation. There's a small number of customers you can build an ongoing relationship with, and a larger number with whom you can't. Let's look at supply. Here it's the same story as it is with movies or TV: there are tons and tons of people who want to do it and are willing to take a financial loss in order to do so. So until you get to a level where you can charge a lot of money, you're stuck at a level where you can hardly charge at all. That phase can last for years, even decades.
If you want to instead consider promoters and event organizers the supply side, everything I said about the customers applies to them as well.
So there you have it. It's a brutally tough business for most people and a cakewalk for a lucky few.