[achompas]

I hesitate to agree because it seems like the iPad and Fire will provide different experiences.

For what it's worth, I couldn't justify an iPad for $500. I would absolutely consider a Fire for $200 (or a Fire 3G for $250-300).

[LearnYouALisp]

He or she is saying that some people who were not looking for the advanced features bought the iPad because it was the only tablet available beyond some minimum.

[CWuestefeld]

Awareness is also a big factor.

My mom (she's a minister) just got an iPad, when all she needed was a handheld device with which she can scroll the text of a eulogy, when she's at a grave doing a funeral. The lowliest of tablets can handle this task, but "iPad" is all people talk about. If Amazon can generate buzz -- and I think they can -- then it would certainly erode sales such as my mom's.