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by WettowelReactor 5374 days ago
The correct price is what consumers are willing to pay for not what you think your profit margin should be.
1 comments

Unless you want to see the product disappear from the market, the "correct" price must also compensate the production costs and provide for a little profit for the author. Thanks to digital piracy the price many customers are willing to pay falls far short of that mark. If stealing physical goods was as easy as stealing digital goods you'd see the "correct" price of a car far fall below what it costs to make it too.
Except I have a plethora of buying cars and plenty of dealers willing to take my money. In the digital space a considerable amount of piracy is due to no legally available outlet for purchase of digital goods in a manner commiserate with what users want. Look at the success of iTunes and spotify as filling consumer needs. Besides if the price consumers are willing to pay for your product does not cover its production costs then you have no market (i.e. product)