[cooperadymas]

People seem to have an obsession with "iPad killers" and "iPhone killers." I remember advertisements for the Samsung Instinct tried positioning it as an iPhone killer. Boy were they wrong.

The only thing that could kill either of them at this point is Apple screwing up big time. Even then, they would be slow to die. Look at how many times Windows has endured through a major flop of a release.

My point is this: unless Amazon is really stupid (which they've shown they are anything but), then they probably are not attempting to release it or promote it as an iPad killer. It's other people that try to set it up that way. My assumption is that they are going after a section of the market that loves the idea of the Kindle, but wants more from it.