[chiefalchemist]

So, and pardon me for stating the obvious, this isn't about scaling the technology, this is a marketing issue. That is, traffic is good but you believe there is room to improve conversions, yes?

Both take this the wrong way but...that's everyone's problem :) Simply put, marketing is hard. And every (target) market is different. That is, what works for me might not work for you, and vice versa.

I would say, devote more effort to experimenting and analytics. Perhaps it would make sense to add a CRM? Etc.

There will no silver bullet. Just incremental bumps in understanding.

p.s. Did you list your stores domain?