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by takeda
1575 days ago
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> Even before the Internet, pornography decided the war on DVD or Blu-Ray. Or at least that is what I have been told, never fact checked on any of these. Beta vs VHS. DVD did not compete against BluRay, they are two different generations. BluRay competed against HD-DVD. From what I remember technically HD-DVD was superior, BluRay won because it had extra copy protection mechanism the HD-DVD lacked. |
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The major factor was that Sony shipped a BluRay player in the PlayStation 3. When HD-DVD was discontinued, Sony had sold 10.5M PlayStation 3 units while there were only 1M HD-DVD units. Sony spent a lot of money subsidizing the PS3 and its BluRay player, but a 10:1 ratio of PS3s to HD-DVD players won the market (and all the standalone BluRay players just made the ratio worse).
As the PS3 sold, rental chains like Blockbuster decided to go with BluRay exclusively - and at the time Blockbuster was the largest rental chain and really powerful. Netflix also moved exclusively to BluRay. As the PS3 sold, Target decided to move exclusively to BluRay. Once the PS3 had started selling way more units than all HD-DVD players combined, everyone started moving away from HD-DVD which just reinforced its decline.
BluRay won because Sony was willing to suffer pretty big losses on PS3 sales to push the format.