[omegalulw]

Just because people cannot tell generated content from natural content doesn't mean ML classifiers can't. Training GPT-3 to recognize GTP-3 is w lot simpler than you think (more specifically, we do t have a good way of sampling from the long tail when generations which a model like GPT-3 can pick up on in a jiffy), especially since vast majority of people won't be able to find tune the model enough to diverge from base statistics. Throw in other features like domain trustworthiness, user click rate, etc and search engines should remain fairly reliable for mainstream searches. If you are searching niche content though, yes, there could be degradation

[jerf]

Spammers aren't going to just "fire GPT-3" at the problem and then quail in panic when it doesn't quite work, any more than they have with any other technique.

The problem is the space between "AI generated" and "human generated" is fundamentally getting smaller. That's a real problem. We don't seem to be that many steps away from that space going to zero for generalized writing.