[fudged71]

I'm now convinced that Google will show artificial results as an amalgamation of the other results and pocket the ad views for themselves. It's the logical conclusion isn't it? Question is how they would distinguish those results in search.

[kingcharles]

It makes perfect sense. I guess the crux of Google Search is to give you an answer to a question. Do you care who gives you the answer as long as it is right?

[fudged71]

I suppose the knowledge graph is a step towards this. But people will always want to read more about a subject and share a link to other people, so this seems like the logical next step!