[selfhoster11]

As I pointed out, this is not moralism. Humans aren't cold, calculating logic machines. We have emotions, and we care about our social standing.

If I choose to use a slightly inferor alternative because the name makes me uncomfortable, that is perfectly legitimate.

If using ReiserFS costs me a number of weirdness tokens (like using it in a workplace, and the relevant decision makers are likely to know about the murder now or in the future), then I may choose not to use it to conserve those tokens for other controversial initiatives that I care about even more.

Neither of those decisions may be "rational", but it's also not moralising. I simply have to take a complicated social/emotional calculus into account, something that most do unconsciously 24/7 without thinking "hmm, today I shall get on my moral high horse and decide that this is moral and the other thing isn't".