[craigie]

Can this law distinguish between a direct response marketer and a brand marketer

Yes that's not equal work. You have to compare two brand marketers.

[cm2012]

When a marketer lodges a complaint and points out they did 80% of the same work as the other person (Planning ad campaigns, getting creative made, launching on ad channels, etc.), the EU, not being subject matter experts, is going to have a hard time figuring out who is right.

[s3r3nity]

> Yes that's not equal work. You have to compare two brand marketers.

The devil's in the details here though, as the debate can come under work of "equal value."