[jmisavage]

I saw that and I’ll admit that I’m more on Martin’s side on this issue, but without seeing the slides in question its hard to say who is more in the right. Knowing the amount of lawyers Martin and their parent company IPG has I’m sure they had some say in this public squabble. The weird thing is that Accenture made the ad and did get credit from Coinbase. Accenture has been trying to eat away traditional agency business for a long time. I wonder what their side of the story is. It also sounds like Martin didn’t produce much or any work for them. They were named agency of record before their new CMO started. Normally, a CMO picks their own agency.

Just speaking from experience I always take agency talk with a grain of salt. So many big names outsource their work to freelancers, boutique shops, or directors that they’ve used in the past because agency folk don’t want to fully think things through. I would be interested in hearing what Danny Robinson has to say. He’s the CCO at Martin, but I doubt he would take to twitter for this.