[system2]

Probably a little exaggerated, make it 90%. Maybe top 1% is doing it right. Small / medium marketing companies are not telling the truth ever. Show me some marketing companies and I can spot their lies within minutes for you. I am very used to it.

[hammock]

You are getting downvoted to pieces, but working in the industry myself you are closer to the truth than others want to believe.

[dj_mc_merlin]

You are exaggerating.. but not too far off. Having experience with small marketing agencies (which are very often actually just one dude), the amount of "creativity" in their "strategies" is insane, and probably criminal. And yes, they all claim everybody else is doing it too.