[zdragnar]

It is a simple fact, not too negative at all.

My wife started a business largely on the support of friends, family and strangers she talked to who said it was a good idea.

Imagine her surprise when literally noone was interested when it came time to buy what she was selling.

[soco]

In a sibling comment there's this book "The Mom test" mentioned. It deals exactly with this: don't ask your mom or other close people for business idea opinions because they will be too supportive to answer honestly.