[ygjb]

I am puzzled about why you're puzzled!

They knew they weren't good at executing on something, so they partnered with a company with a proven track record, and leveraged their brand to make sure both Mozilla and their partner got value.

It's a very successful business model, and has been used everywhere (entertainment is a great example, most IP owners license the creation of content outside of their immediate domain to other developers - toy manufacturers, video game studios, comic book and board games companies, etc).

In a world where the relevance of Firefox is waning, investing in a brand where user centricity, privacy, and security are key, and maintaining high standards on licensees is a winning strategy, especially if Mozilla owns the customer relationships.

[Fnoord]

Also, they rebranded a quality one. Mullvad has an excellent track record. It was one of the first VPNs to support WireGuard, and its one of the very few which can be paid by with cash money.

That said, 3 million USD/year is a ridiculous wage for a non-profit (even if its a for-profit-in-non-profit construction). There's no function in the world which warrants such a wage.

[AnonHP]

You didn’t answer the main question of the GP, as to why Mozilla VPN hasn’t been launched in many more countries. After all, the service from Mullvad can be bought directly from most countries…tens of countries more than where Mozilla VPN is currently available.

[k_bx]

You didn’t address the second point: why after such a long time (years?) can’t I still buy it, even rebranded?

[ygjb]

Are you in a region that isn't supported? I can buy it from Canada :/

[k_bx]

Yeah, I’m Ukraine. Not sure which other countries not supported