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by themacguffinman
1583 days ago
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Like ADT? Like a lot of security companies that offer monitoring solutions on behalf of clients, especially smaller businesses and individual homeowners? "gobbling all the data" is vaguely scary while being totally meaningless. GTM data is fully managed by the client, Google contractually does not randomly spy on it. Many businesses would argue that they do delete user data after they don't need it anymore, but analytics is useful and therefore necessary for a fairly long time (many platforms have natural retention limits, usually a few years). Google themselves deletes user data on their first party products after 18 months by default (referring to things like Web & App activity and Location history) and users can set it as low as 3 months, approximately the same amount of time as security footage. Edited to correct a number and remove some snark |
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