I'm thankful for Firefox reader view. Had that not worked, it would have been a quick Ctrl-A, Ctrl-C, Ctrl-V into my fav editor. Good article. I'm not sure why someone would intentionally make it more difficult to read. The world is swimming in content, but I'm not so certain attention spans have increased. Risky business.
That said, I don't disagree that the special effects seem impressive -- not that I'm competent to judge.