[bombcar]

They're also incentivized to show you things that cost them "nothing" or "less" than others things - and if they KNOW the things you'd like to watch it's better for them to string those out so you keep subscribed.

The perfect Netflix customer is one always on the cusp of cancelling from lack of use but never actually does ...

[ghaff]

In addition to the cost angle, they're also incentivized to push you towards exclusives. Things you can watch on other services (assuming you subscribe and know they're there) are much less of a hook to keep you on Netflix.