[jsemrau]

Targeted advertisement is an illusion in my opinion. We have been made believe that it is a game changer for advertisement. But does it really work?

I can only argue from running social campaigns in the past and while the charges to the credit card were real, the clicks from FB, Google, Twitter, etc did not relate to real world app downloads or website visits. Also there is research which at least to some extent backs up my opinion [1]

Just because someone talks about a vacation in Cancun that doesn't mean he/she wants or is able to go for a holiday in Cancun.

You are correct that TV ads are a shotgun approach to advertising. Yet, at least in my opinion, that made them more engaging in the past.

[1]https://www.techdirt.com/articles/20190530/10330742303/new-s...