[bemmu]

Alphabet felt more like just a genuine restructuring/clarification that Google is just one of Alphabet's many products. They had no immediate threat in sight at the time?

Meta case could be seen as leadership trying to seem innovative to make up for their core products possibly being in trouble, because they have the immediate threats of saturating their possible userbase, the rise of Tik Tok which they cannot just buy, and the Apple ad targeting limitations.

I don't know if that's true, but it's how I imagine other investors seeing it.