[dylan604]

Most corp name changes are meant to hide stink from something the company did under the previous name. MCI=>Worldcom, Comcast=>Spectrum, etc.

Google is one of the most recognizable companies on the planet, yet made the parent company some ridiculous name. To me, that reeked of trying to protect the other properties from the stink of privacy invasion.

[dmarchand90]

I'm convinced the name Alphabet was chosen to mess with Amazon. Bezos has said he choose the name, in part, to have it very early Alphabetically.