[OpenAmazing]

Early adopters in any market are the people that have the most to gain and (more importantly) the least to lose by using your product.

For business-to-business products, the early adopters are often the underdogs (small or losing companies looking for any advantage against the market leaders).

For consumers, look for the hardcore fans of your market. The people that get an intellectual or emotional high from products in your space. Look for the crazy obsessed people.

Journalists are not early adopters (even ones that cover your market).