[radihuq]

Indiehackers makes a lot of sense since they can sell builders on using Stripe Payments and Stripe Atlas on Day 0.

Here though, I'm not so sure - maybe they try to sell intellectual content creators on a Gumroad alternative via Stripe Checkout? Seems like too small of an opportunity to be worth pursuing

Edit: honestly, could just be a recruiting play. IMO they have the brand "our founders are incredibly intellectually curious, and some of the smartest people work here", and this acquisition could help strengthen that brand. I think this could be the most plausible reason.