[skybrian]

We should pay attention to timing: what are they promising to do? What are they doing now? What have they already done?

Often people don't make distinctions. Very often, companies will use present tense rather than future tense because it sounds better. Or they might be "transforming" when not much has been accomplished yet.

I've only skimmed a bit, but it looks like the report itself [1] is a good summary.

[1] https://journals.plos.org/plosone/article?id=10.1371/journal...